Communication - Our Approach
Our expertise covers the full range of
communication which occurs in an organisation including:
- relating to specific communication requirements to support
Job related communication - interpersonal, team or corporate
communication relating to day-to-day work and operations.
Corporate communication - relating to strategic
direction, values, public relations activities and promoting the
organisation as an employer of choice or good corporate citizen.
Regulatory communication - involving work policies,
procedures and compliance.
Social communication - stimulating enjoyment in the
work-place and a sense of belonging.
- interactions that occur with customers or stakeholders to improve the
external focus of the organisation.
communication - assessment of communication preferences for
individuals and teams using MBTI and our own 180 communication
- interpersonal relationships, cultural aspects of knowledge
creation and sharing, informal communication and network mapping, harnessing knowledge
for improved decision-making.
The ultimate aim of
improving communication is to improve productivity of both the individual
employee and the organisation. Four key steps are involved:
We undertake both
qualitative and quantitative research to identify communication needs and
gaps regarding upward, downward, horizontal, change, job, team, supervisor,
manager and leadership communication, customer and stakeholder
communication. Barriers to communication within the organisationís unique
context are identified.
The output of the
research is the clear identification of the communication Priority Issues
that need to be addressed to improve communication and the challenges posed.
Depending of the findings
of the communication research and Priority Issues, we develop a
Communication Strategy which, depending on the requirements of the project,
can be for different aspects namely:
Specific event (eg CEO
roadshow, Strategic planning)
Specific type of
communication eg. email, Intranet, a newsletter, magazine etc
Specific need eg
communication strategy may identify:
preferences and the best communication channel for various types of
communication i.e. how to use face-to-face, electronic, print and voice
communication for which type of information or messages.
How to change the
current communication culture to the ideal culture ie. the culture which
will enable the organisation to meet its customers needs and
expectations, by explicitly stating communication values to drive the
How to improve the flow
of essential information and reduce overload
How to best communicate
in an organisation dispersed across several sites
How to improve the
level of trust between managers and staff
How to establish
Knowledge Management in the organisation
How to encourage
employee involvement and feedback
How to best use and
manage the Intranet and email
Protocols for effective
meetings, consultation, reports and documentation, presentations, change
management, project management, distribution of information
A team communication
strategy may be developed to address:
communication strengths and areas for development
How to draw out the
individualís strengths during team meetings
How to best involve
individuals in decision-making within a team
How to best generate
ideas within the team
How to ensure the team
How to evaluate the
aspects of the Communication Strategy and Culture Change process is best
done by the client in-house.
Our contribution is more
useful as a mentor or sounding board during implementation, to implement
particularly sensitive issues or where the client lacks the
capability and skills to implement the initiative. We can coach and
encourage our client during challenging and difficult times of implementing
implementation stage the aim is to change behaviour, improve shared meaning,
employee morale, individual and organisational productivity.
We provide benchmarking and
comparison research over time so that the organisation can assess its own
improvement and how it is performing compared to other organisations.
We also review the
client project to assess how the strategies and processes are being
implemented and to monitor the need for reinforcement or modification.